Memphis Area Fitness Trainers Take Steps Towards Healthier Mid-South
Two of the leading Memphis area fitness trainers are challenging one another in a friendly step competition, pitting their gyms members and respective social media followers against each other to see whose team could log the most steps over a 60-day period. The trainers were inspired by Healthier 901, powered by Methodist Le Bonheur Healthcare, a three-year challenge to lose a combined one million pounds in three years.
T.R.A.P. Fitness owner Alton Williams and Kenneth “Coach Kenny” Fleming, owner of Kenetix Performance and Fitness, discovered they were both involved with Healthier 901 and decided to embrace their passion for helping individuals achieve their fitness goals, or simply live a healthier, more active lifestyle.
Now in year two of the three-year health movement, Healthier 901 is inspiring ambitious weight loss for the Mid-South to lose a collective one million pounds and tackle obesity, which is a major risk factor for cancer and heart disease and the leading causes of death in Desoto County, Miss., and Shelby County, Tenn. More than weight loss, Healthier 901 asks the community to adopt a healthy, active lifestyle.
Whether a light jog, leisurely walk or brisk cardio, Healthier 901’s free downloadable fitness app counts steps, miles, calories burned and time spent active. If you are interested in joining Team Alton or Team Kenny and participating in their friendly competition, download the Healthier 901 app, tap “Challenges” and search for “Trainer Challenge.” The winning trainer will receive a trophy to display in their gym. The participant with the most tracked steps will earn bragging rights, a commemorative trophy and be featured on Healthier 901’s digital platforms.
“My clients are elated to support Methodist Le Bonheur’s initiative by being the change we desire to see in our city. Friendly competition can be a huge motivator, too,” said Bluff City native Alton Williams.
“Coach Kenny” Fleming, who turned his college hobby into a career, agrees.
“We know the health facts in our community and we know about our obesity rate. We've been among the heaviest cities for a while. We know what we have to do,” said Fleming. “Healthier 901 is a barrier-breaker. No more excuses, let’s take advantage of this opportunity.”
If you are a trainer, interested in hosting a challenge and becoming a Healthier 901 Fitness partner, please visit Healthier901.com and use the “contact us” form to express your interest.
Along with Methodist Le Bonheur Healthcare, Healthier 901 includes the generous support from sponsors Cigna Healthcare, Nike, Kroger, Action News 5 and the YMCA.
