The Marketing and Communications department at Le Bonheur Children’s Medical Center received 25 awards from state and national health care marketing organizations this spring. Marketing Healthcare Today’s Aster Awards and the Tennessee Society for Healthcare Marketing and Public Relations’ (TSHMPR) PRISM Awards honored Le Bonheur for work in media relations, print materials and programs.

Le Bonheur received first place awards in three categories from TSHMPR for neuroscience media relations, a brochure for Le Bonheur 101 and the Go Jim Go campaign. In the Healthcare Advertising Awards, Le Bonheur received Gold Awards for the community outreach brochure and for neuroscience media relations. In the Aster Awards, Le Bonheur Children’s won Gold Awards for a photograph from Cardiac Kids Camp, the patient guide and recruitment materials.

Healthcare Advertising Awards sponsored by Healthcare Marketing Report
Gold
Community Outreach Brochure
Public Relations Program – Neuroscience Institute

Silver
Le Bonheur Calendar
Le Bonheur Inpatient Guide
New Media – Practical Parenting eNewsletter
Special Event – Demolition Event
Publication/External – Le Bonheur Magazine

Bronze
Web Site – lebonheur.staywellsolutionsonsline.com (StayWell Custom Communications)
Employee Communication Program – Wash Dog Campaign

Merit
Newsletter – Le Bonheur Pediatric Notes

Aster Awards sponsored by Marketing Healthcare Today
Gold
Cardiac Kids Camp photo
Patient Guide
Recruitment Materials

Silver
2008 Calendar
Demolition Event Invitation

Tennessee Society for Healthcare Marketing and Public Relations
PRISM awards
Media Relations – Neuroscience Institute
Brochure – Le Bonheur 101 Brochure
External PR Program – Go Jim Go!

Citations
Design/Graphics – 2008 Le Bonheur Calendar
Photography – Cardiac Kids Camp photo
Audio/Visuals – Cardiac Kids Camp video
One-time Publication – Patient Guide
External Publication – Practical Parenting
External Publication – Le Bonheur Magazine